What is your story?
I grew up in Buffalo and lived in Florida, Massachusetts, and Texas before heading back home to Buffalo in late 2018. In both Boston and Austin, I worked in the luxury floral industry and learned an incredible amount about great design and high-end customer service. I’ve always been passionate about creating phenomenal experiences for my clients and have always, always been a flower lover. I’m thrilled to be back in Buffalo bringing new floral ideas to the city that I call home.
What message does Wildroot Floral likes to promote?
Sending flowers is always an emotional experience – love, joy, sympathy, celebration, gratitude. We like to promote celebration of all of life’s moments and we’re thrilled to create a design that helps speak to emotions that may be difficult to put into words.
In what capacity do you LEAD UP in your community?
The best part of community is the together-ness. The team at Wildroot tries our best to attend events in our community to stay engaged and support other small businesses. We lead by being wholeheartedly involved and that way learn the wants and needs of our community – both clients and other business owners.
In business and/or in life, share a struggle you overcame that other women can relate to?
Wildroot serves a very large variety of clients with different styles, budgets, knowledge of floral design, etc. It’s taken us a good amount of time to make a plan for communicating to the different segments within our target market. In earlier days, we found ourself overextending for clients or projects that were not going to benefit our business – which was taking away from the time and resources we could’ve spend on projects that would benefit Wildroot more. We’ve recently spend time to develop a plan that allows us to devote time appropriately. We set expectations with our clients right away and set boundaries based on budget, timeline, and/or event type. In the end we’ve found that this helps us manage our time as well as gives our clients a better idea of what to expect from working with us. It’s not saying “no,” but rather providing outlines and alternatives to ensure our clients and thrilled and we feel confident that the resources we will be utilizing for each project are appropriate.
Did you have a Mentor, Coach or Sponsor along the way that was essential to your growth and success? If so, who was it and why?
Elaine Bialecki, former owner of Elaine’s Flower Shoppe, is a close family friend and very successful Buffalo florist that has been a mentor for years. She built her business in Depew and I worked there for a time while attending UB. Elaine has been a teacher of design, product knowledge, and customer service in the floral industry. She’s helped with connections in Buffalo and provides constant support of my venture. I’m incredibly grateful to have a mentor that experienced building her own business, specifically in the floral industry in Buffalo, to bring questions to and receive guidance from. No question is stupid or not worthwhile – because she’s been through everything!
What is the most rewarding aspect of what you do at Wildroot Floral?
I absolutely love talking with my clients. There is nothing more rewarding than talking with a client about their occasion and recipient and creating a design that they feel perfectly fits that person’s style and the emotion they are trying to express. Receiving feedback from these clients is extremely valuable to me and helps me to push forward on days where I’m not sure if I’m doing anything quite right. I’m very, very passionate about customer service and find incredible joy in hearing that my community here in Buffalo is impressed, thankful, and appreciative of what Wildroot is bringing to the city.