CELINAWhat is your story?

While growing up in Syracuse, NY, I always had a passion for creativity; especially writing. This led me to starting out as a journalism major at SUNY Buffalo State. I ended up switching majors and graduated in 2014 with a B.A. in Public Communication and Creative Writing. During my senior year I was a social media intern for the Buffalo Sabres. That opportunity gave me the digital media foundation that jump started my career. I moved to NYC that summer with two paid internships; social media for Bustle and copywriting for a small digital media agency. 

The following year, I worked with AOL’s MAKERS brand. This opportunity allowed me to dive deeper into digital media through editorial writing, social media strategy, and doing site production. I was also an on-set Production Assistant. MAKERS has a digital library of interviews with famous and influential women, which made being on set feel inspiring and educational. Later that year I began working at Comedy Central as a production assistant. This job sharpened my digital media skills by primarily working with content management systems and metadata. My team expanded into supporting digital media production for Viacom’s: MTV, Vh1, CMT, TVLand, Paramount Network, and BET.

I recently began working for WWE as a Content Curation Editor. My team is responsible for improving, contributing, and shaping their subscription streaming service, WWE Network. So far, I’m most excited about helping to create a positive digital experience for users. 

 

What message do you like to promote to others?

One message I would like to promote is that your career doesn’t have to be a one-track mindset. For instance, I’m still passionate about creative writing and actively pursuing turning it into a professional career someday. However, I’m equally as enthusiastic and ambitious in my current profession. I believe you can become and practice a multitude of passions. With that being said, I also think it’s important to be kind to yourself and set boundaries. It’s important to constantly check in on the intentions that drive you. Are you doing things because you truly want them for yourself or because you feel an obligation? It can be difficult creating healthy boundaries while living in a society that glamorizes non-stop hustle. 

 

In what capacity do you LEAD UP in your community?

For myself, I LEAD UP in my community by being mindful of how I consume and spread media. Having worked in both social media and the entertainment industry has totally influenced how I interact with the digital world we are engulfed in. It’s important now than ever to be conscientious about how we navigate alongside fast-paced technology and media, while being authentic and empathetic.  I try to challenge others, and myself, to be critical of their media consumption and contributions no matter how big or small. 

 

CelinaIn business and/or in life, share a struggle you overcame that other women can relate to?

Taking proper care of my mental health early on in my career was a total game changer. I remember feeling nervous about asking my manager at the time if I could coordinate time for therapy while balancing work. She was empathetic, understanding, and I felt less alone because she also mentioned that a number of our colleagues incorporated therapy sessions into their schedules. Properly managing my anxiety and depression had a huge impact on all areas of my life. After years of therapy, I found out I have ADHD and received the proper care I need. Since then, I’ve noticed improvement and clarity in my work performance. I wouldn’t have learned an important part about myself if I hadn’t prioritized my mental health. 

 

Did you have a Mentor, Coach or Sponsor along the way that was essential to your growth and success? If so, who was it and why?

During my time at MAKERS, I looked up to the women on our video production team. I looked to one producer in particular and voiced my interest towards learning the ins-and-outs of production. She allowed me to tackle hands-on opportunities, like setting up interviews with talent or filming street segments. Another mentor I looked up to was my hiring manager at Comedy Central. Not only did she lead with positivity, she showed a genuine interest in my future. For example, during our one-on-one meetings I’d mention how I’d like to learn more about a particular department and she’d set up a meeting for me in order to network and gain knowledge. Both women made me feel important and supported during the earliest stages of my career while I was still figuring out what that even meant to me. This confidence and trust motivated me to continue to challenge myself.

 

What is the most rewarding aspect of what you do?

So far, the most rewarding aspect of my career is seeing how my direct input and attention to detail can result in positive outcomes. At WWE, we’re constantly testing and improving in order to provide users with a seamless and effortless experience. During all of my experiences working behind the scenes in digital media I’ve realized that my work contributes towards someone’s daily livelihood. Whether they’re on the go or sitting on the couch at home, to be educated or entertained, everyone deserves a positive digital experience. That’s something I’ve always kept in mind and first realized while working at Comedy Central.

 

If you could give one piece of advice for the women who are entering the workforce or launching their own business what would that be?

My advice for women starting out in their career or launching their own business is to remain open-minded. While setting goals and expectations for yourself or business are beyond reasonable, it’s okay to accept when plans don’t map out accordingly. Don’t consider unexpected outcomes as failures. These are opportunities for creative problem solving in order to achieve, or re-discover, exactly where you want to be. 

 

Becky Lynch – WWE

Which WWE Superstar is your favorite and what have your experiences been with them?

I got back into watching wrestling in the past year or so and it’s been great seeing how far the women’s division has come along. When I was younger, Lita and Randy Orton were my favorites, and I also found Stephanie McMahon fascinating. It’s hard to choose nowadays, but I really like Becky Lynch, Finn Balor, Asuka and Sasha Banks to name a few. I haven’t interacted with any talent in person, just their digital content available on WWE Network, but maybe I’ll get lucky and it’ll happen in the future. 

 

You can connect with Celina via LinkedIn or Instagram! And learn more about the WWE Network on their website network.wwe.com and see the digital content Celina has worked on!

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