What is your story?
We are the co-founders of Content on Draft, a content marketing agency for craft beverage companies.
With a company as small as ours, we do everything together. But in all honesty, it makes work much more fun and the final product so much stronger. It definitely helps that we have been working together since our days on The Griffin Newspaper at Canisius College in Buffalo, NY.
However, we both came to Content on Draft from slightly different angles. Morgan’s background is in content marketing, plus she has years of experience writing about the local food and beverage scene for Step Out Buffalo. While Amy wrote her masters’ thesis on women in the beer industry in the UK, where she was studying, and continued to write about Buffalo’s beer scene for The Buffalo News and CraftBeer.com when she got home.
Our shared love of craft beverages and Buffalo made Content on Draft a reality. Since then, we’ve been each other’s editors and sounding boards. We’re lucky because our strengths and weaknesses complement each other and lead to better products for our clients.
What message does Content on Draft like to promote?
Every business has a story. Every story is different. Telling your story helps customers to relate to your business. It grows and nurtures that relationship until your casual customers become your best supporters. This makes storytelling a powerful tool for marketing because it brings people to your side while allowing you to stay genuine. That’s why it’s the focus of what we do. We help our clients tell their stories, so they can form genuine connections with customers.
In what capacity do you LEAD UP in your community?
Buffalo is a #supportlocal community, and that’s one of the things we love most about this city. The craft beverage community is especially supportive. When you walk into just about any craft beverage bar or tasting room, you’ll see local breweries, wineries, and distilleries working together and supporting each other. As a small local business, we focus on promoting smaller brands, newer brands, and brands looking to grow locally. By championing these brands, we’re able to bring attention to some wonderful, small businesses in our community that are creating and selling quality beverages. Taking a support local stance is important to us and is something that we will continue to promote as we grow.
In business and/or in life, share a struggle you overcame that other women can relate to?
Fear of failure. We’ve both experienced. Morgan’s choice to quit her full-time job was the scariest decision she’s ever made and also the best decision she’s ever made for herself. Leaving behind a sense of security and certainty was terrifying, but necessary.
Amy went straight to freelancing, but the decision to keep grinding along without the stability of a 9 to 5 was equally hard. She kept wondering if the struggles would end in something wonderful, or if she would have wished she’d opted for something that offered her stability in the first place – even if it wasn’t something she loved doing.
We both went back and forth with our decisions so many times. Full disclosure, the fear of failure doesn’t end. It’s a constant battle. Our advice? Put your happiness first, and you’ll start overcoming this fear one day at a time.
Did you have a Mentor, Coach or Sponsor along the way that was essential to your growth and success? If so, who was it and why?
Content on Draft wouldn’t be possible without both of us. We sometimes joke it’s like we are married. But in all seriousness, we created this company together and we are in this together. We are in constant communication, often reading each other’s minds and finishing each other’s sentences. But more importantly, we support each other on the best days and the worst ones.
When we succeed, we succeed together. When we fail, we fail together and move forward together. Our strong partnership is essential to our company’s growth.
What is the most rewarding aspect of what you do at Content on Draft?
Getting positive feedback from a client is the most rewarding feeling in the world. One of our clients said hiring us was the best business decision she has made to date and that we captured her voice more perfectly than she ever imagined we could.
These little moments remind us, we are doing exactly what we are supposed to be doing. Better yet, we are helping other business owners accomplish their goals and that’s the best reward we could ever ask for.
If you could give one piece of advice for the women who are entering the workforce or launching their own business what would that be?
Always remember your why. We’ve heard this message again and again, but it’s so important. It’s also important to remember everyone’s why is different. For us, starting this business was about following a career we’re truly passionate about.
When we first started, we struggled with feeling like we were still never doing enough. Not working enough hours. Not getting enough clients. Not growing fast enough.
If you launch your own business, you need to remember it takes time. But now it’s your time. You are working for yourself. On your schedule. You define it. You gave up the 9 to 5 grind for a reason. So yes, some days you’ll clock in 12 hours and others you’ll clock in zip and that’s okay. Just set your goals and make your own timeline and stick to it. And if you can take a 20-day trip to Europe and work remotely, do it. But really. You earned it!
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