Some 61% of American women say the way ads depict females is totally at odds with how they see themselves and 78% would like more brands to be their advocates, Kantar reports. “Modern women aren’t looking for lip service about empowerment, they’re wanting real change. … And many women are simply tired of seeing the same tired tropes and empty cliches that don’t represent them and their needs in the #MeToo era,” says Kantar’s Ryan McConnell. Read the MediaPost Communications story here

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