Business

Minnesota restaurant owners turn their shares over to staff

Retirement plans by Cynthia Gerdes and Steve Meyer, co-owners of Hell’s Kitchen in Minneapolis, include creating an employee stock ownership plan that will turn over ownership and the bulk of future profits…

Determine brand message, style before a website redesign

eVision Media founder Susan Friesen emphasizes the importance of brand messaging when making design choices for a website redesign, and first impressions determine whether customers stay or go, she notes. She recommends…

Customer centricity: What is it really and how do you get it?

Many companies are trying to become customer-centric because customer centricity has been shown to lower customer acquisition costs, generate customer loyalty and increase the financial value of a firm. Business thought leader…

Workplace equality isn’t possible if men avoid women

Women can’t achieve workplace equality without men, and that requires their participation, support and some difficult conversations. Selena Rezvani explains what you need to know. Read the Philadelphia magazine online here

Pollo Tropical parent brings aboard Hope Diaz as CMO

Hope Diaz has been appointed chief marketing officer of Fiesta Restaurant Group, Inc., parent company of Pollo Tropical and Taco Cabana, effective Sept. 16. Diaz joins Fiesta from Restaurant Brands International, Inc.,…

Boost B2B growth with these 14 strategies

Jessica Huhn describes 14 tactics to enhance business-to-business growth, including developing an in-depth knowledge of target audiences, identifying and monitoring strategic goals, and personalizing content. She also covers optimizing websites, providing social…

Victoria’s Secret to update brand image

Victoria’s Secret and sibling brand Pink will expand their marketing and ad campaigns to include more diverse groups of models, executives said at parent L Brands’ investor meeting. The changes come as…

Write better emails with the MADE formula

Focus your emails with a quick overview, the action you want to see, some details and any proof you need to demonstrate. Communication coach Dianna Booher describes that with the MADE formula,…

Wingstop names Christina Clarke interim marketing chief

Wingstop Inc. has made several executive changes, including naming Christina Clarke, VP of marketing, its interim chief marketing officer. Clarke, joined Wingstop in October after more than a decade in marketing at…

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