Hanes, Jockey, Axe and other male-oriented brands are taking a cue from female-facing marketers like Dove in their attempts to shake off old-fashioned stereotypes, writes Tiffany Hsu. Recent examples include a Schick ad with the tagline “It takes a man to be yourself,” and a Dollar Shave Club ad featuring a man shaving his legs accompanied by the song “I Gotta Be Me.” Read The New York Times story here

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